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The commercial was called ” Become Legendary” and is followed but the slogan ” It’s Not About the Shoes” . In fact, it was never the shoes. It was all about Michael Jordan’s achievements that enabled him to be enshrined on the Basketball Hall of Fame.
In the commercial, almost all of the Team Jordan members were featured. However, they were featured when they were still in high school. The short commercial was narrated by the legendary MJ himself.
The commercial depicts the evolution of the entire Team Jordan from being amateur basketball players to the most revered professional players in the history of basketball. Moreover, it also indicated the important role of Nike shoes in their evolution.
Although the Air Jordan 23 needs not be promoted already, still Nike pursued with the commercial and they weren’t disappointed since sales have tripled after they released the commercial. After all, as what MJ said, it is not about the shoes, it is what you do in them.
